Behind the Brush

In 2026, insurance repair estimates are increasingly coming in far below actual restoration costs, often 40–70% below what the cost of skilled labor and materials are. Understanding why this happens, and how to communicate it, is essential for property owners and contractors alike. But it is still increasingly frustrating. In Western New York, homeowners filing…

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Some house painting keywords in Buffalo New York now exceed $75 per click! Many local service businesses use Google ads as a way to buy their way to the top of the search results for consideration by potential clients. Over the last 5 years, the cost to be at the top has become increasingly expensive…

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Google is getting expensive. And to think the CEO of Google, went before Congress and claimed that Google hasn’t raised their prices more than some outrageously low percentage, like 5% over the last few years.Here is some more details on that, its worth a read as this affects the cost to paint your house and…

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Online reviews are the lifeblood of small businesses today. They can make or break a company and give consumers a powerful way to leverage positive experiences. Studies show that unhappy customers are far more likely to leave a negative review than satisfied ones, which means small businesses constantly face a challenge: encouraging positive feedback. Even…

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