Category: Behind the Brush

The practical side of running a small business in WNY, what actually works, what costs more than it should, and how to build trust with clients. Real-world lessons, honest insights, and behind-the-scenes strategies from running a hands-on trade company.

The Expensive Truth About Yelp Advertising

March 13, 2026

While many of these directories are free for end users, they cost businesses money. Sometimes a lot of money. And often times the customer support for contractors is lacking. The internet has thousands of pages of complaints about these directories. Among the contractors I’ve spoken with, Yelp has a reputation for very aggressive sales tactics.…
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Behind the Brush Industry Insights
Building Trust the Right Way: The Value of Genuine Reviews in Small Business

May 21, 2024

Online reviews are the lifeblood of small businesses today. They can make or break a company and give consumers a powerful way to leverage positive experiences. Studies show that unhappy customers are far more likely to leave a negative review than satisfied ones, which means small businesses constantly face a challenge: encouraging positive feedback. Even…
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November 4, 2024

Behind the Brush Industry Insights