Category: Business Realities

The practical side of running a small business in WNY, what actually works, what costs more than it should, and how to build trust with clients. Real-world lessons, honest insights, and behind-the-scenes strategies from running a hands-on trade company.

The Expensive Truth About Yelp Advertising

March 13, 2026

While many of these directories are free for end users, they cost businesses money. Sometimes a lot of money. And often times the customer support for contractors is lacking. The internet has thousands of pages of complaints about these directories. Among the contractors I’ve spoken with, Yelp has a reputation for very aggressive sales tactics.…
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Business Realities Industry Insights
Building Trust the Right Way: The Value of Genuine Reviews in Small Business

May 21, 2024

Online reviews of a service is the lifeblood of small businesses today. Reviews can make or break a small business and are a powerful tool consumers have for leveraging positive experiences from businesses. Studies prove that when a customer is unhappy with a product or service, they are more likely to voice their frustrations online…
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November 4, 2024

Business Realities Industry Insights